The Care Trust Re-Fashion Sustainable Fashion Initiative
24th May 2021
The Care Trust is pleased to announce its collaboration with Re-Fashion and Littlewoods Ireland to bring their sustainable fashion on-line shopping experience to the Irish market.
Senan Mullins, Chief Executive Officer of The Care Trust said “We are delighted to join with Re-Fashion and Littlewoods Ireland in this Circular Economy initiative. The launch of this exciting on-line fashion experience will offer sustainable high quality fashion choices at great low prices. In addition, it gives every home in Ireland the opportunity to de-clutter their wardrobes and donate good quality items to The Care Trust to support our very worthy charities, CRC, Rehab Group and the Mater University Hospital.”
The societal shift to a greener economy means that more and more Irish people want to reduce the amount of wearable clothes going to waste. This exciting circular economy initiative will give style-conscious shoppers the chance to buy and donate quality pre-loved clothing online, via www.re-fashion.ie. Since The Care Trust is a not-for-profit charity, all the proceeds generated will go to our 3 beneficiaries, CRC, Rehab Group and Mater University Hospital.
Steve Lyons, CEO of Re-Fashion, added: “If we’re going to head off a climate emergency, then the way we shop must change. And shoppers are crying out for more sustainable options. So, it makes perfect sense for us to partner with progressive organisations like Littlewoods Ireland and The Care Trust to give Irish shoppers a hassle free, affordable way of getting involved with sustainable fashion.”
According to the Irish Government, the average EU citizen buys 26kg of textiles every year. Almost half of this is eventually dumped in the bin and ends up either incinerated or in landfill. Shockingly, the fashion industry is the second most polluting in the world, after the oil industry.
Rossa Butler, Managing Director, Littlewoods Ireland, commented: “We recognise the key role that we can take in helping raise awareness towards clothing recycling. It’s important to provide our customers with a sustainable solution while supporting an Irish charity. This partnership with Re-Fashion and The Care Trust will achieve just that.”
Climate change is a top priority for all citizens and the European Commission has presented a package of measures designed to make Europe the world’s first climate-neutral continent by 2050. The Care Trust and its partners support this ambition and believe giving new life to unwanted clothes is an important step towards achieving their shared vision of a Circular Economy and a world where every item of clothing is re-used and kept from being burned or dumped in landfill.
For more information, visit www.re-fashion.ie and www.littlewoods.ie